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SERT, fishing passion, from recreation to competiton !
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+33(0)5.56.57.47.71 Professional access
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Contact Tél: +33(0)5 56 57 10 10 // E-mail: contact@sertfishing.com
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INTO THE WAVE
Specialists in saltwater fishing with natural baits from boats, from the shore and for surf-casting,the SUNSET brand has been creating innovative and quality sea fishing products for twenty years.
Enjoy surfing the SUNSET wave!
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The passion of carp
Specially dedicated to carp fishing fans,
Prowess is celebrating its 10th anniversary !
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At the edge of the water
with passion since 1945 !
Garbolino, a french brand created in 1945, offers you quality products at the cutting edge of innovation in coarse fishing with models that are 100% manufactured in France, for trout fishing with an exclusive system of teleadjustable rings in particular, or predator fishing.
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Passion for
lure fishing
Specialised in lure fishing, Sakura has developed a range of material
perfectly adapted to the modern techniques. In sea or freshwater,
our equipment will bring you pleasure and efficiency to live intense
emotions at the water side looking for the fish of your dreams!
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fishing tackle for different types: coarse, carp, predators, artificial fly-fishing, minnow fishing, surf-casting, boat fishing

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With 5 premium brands specialized in different types of fishing:
GARBOLINO for coarse fishing, trout fishing and predators fishing,
SAKURA for predators fishing in seawater or freshwater,
KATUSHA for catfish,
PROWESS for carp,
SUNSET for boat fishing,
and with its 2 leading European distribution brands, the ANATEC boat initiator and the well-known lures from BIWAA, SERT becomes the leader in sportive and pleasure fishing in France and Europe thanks to a marketing, a service and a logistic system of high level.
YAMAMOTO lures, GAMAKATSU baits and FUJI rings are also distributed all over France.
Who are we ?
In 1944, Mr. Alexis COUTOU created SERT, a company specialized in the recovery of materials. SERT quickly diversified into importing Japanese bamboo.
In 1972, The arrival of Francis COUTOU marked the beginning of the import and distribution of fishing products by SERT.
In 1989, relocating in in a 4500m² warehouse in Blanquefort on the outskirts of Bordeaux gave the company a new lease of life.
SERT has acquired new headquarters and modern logistic systems in Blanquefort near Bordeaux. SERT has gained a market share which has been growing over the years with technical products signed by the biggest names in fishing.
In 2004, the brands PROWESS for carp fishing and SAKURA for lure fishing were created.
In 2011, SERT joined the French group directed by Mr. Arnaud VAN ROBAIS, besides RIVOLIER,
his illustrious sister company based near Saint Etienne (France), number 1 in hunting in France and leader of security of the army and French forces.
Still in 2011, the brand KATUSHA specialized in catfish was created.
In 2012, SUNSET became a brand, specialized in boat fishing with baits.
GARBOLINO, prestigious french brand joined the SERT's group. The same year, the distribution of the BATEAUX AMORCEURS ANATEC started all over Europe.
Early 2014, BIWAA is also distributed by SERT across Europe.
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